Athentech Imaging Develops and Makes Available Photoshop® Plug-In of Perfectly Clear® Image Correction Solution

View Original Article Here.

Athentech Imaging Develops and Makes Available Photoshop® Plug-In of Perfectly Clear® Image Correction Solution

Official Intro of Windows Version at PhotoPlus Expo; Available at
www.Athentech.com

Visit Athentech Imaging at PhotoPlus Expo
Oct. 22-24, Javits Center, NYC, Booth #1066


CALGARY, Alberta--(Business Wire)--
Athentech Imaging Inc., the world`s leading independent developer of automatic
image correction solutions, today announced the release of a Windows version of
a Photoshop® plug-in of its patented Perfectly Clear® image correction
technology. This newest application lets users instantly access Athentech
Imaging`s highly regarded image corrections within their existing Photoshop
workflow - including efficient batch processing - to saving time and create
strikingly beautiful results.

Perfectly Clear® Photoshop Plug-in delivers one-click photo correction
automatically. Simply load the plug-in and the selected photo will be
automatically corrected. The application works on both 8 bit and 16 bit images
within Photoshop (raws are converted using Adobe Camera Raw), the company said.

The official introduction of Perfectly Clear® Photoshop Plug-in is taking place
at the PhotoPlus International Conference & Expo, Oct. 22-24 at the Jacob Javits
Center in New York. Athentech Imaging is located in Booth #1066. The company
also will show its new Perfectly Clear® iPhone v1.2 application - which lets
users capture and correct images taken with Apple iPhone and iPod Touch devices
and save out the corrected images at full resolution - as well as its entire
Perfectly Clear® portfolio.

Full and 30-day trial versions of Perfectly Clear® Photoshop Plug-in for Windows
are available on the Athentech Imaging web site - www.athentech.com. (Members of
the press and imaging industry analysts can request a license code that permits
the use of the application for an indefinite period of time.) A Mac version of
Perfectly Clear® Photoshop Plug-in is slated to be available by the end of
November, Athentech Imaging said.

"Our Perfectly Clear® Photoshop Plug-in creates a world in which the user can
enjoy the fun and excitement of taking great photos, without the burden of
spending hours trying to edit them and fix them," Athentech President Brad
Malcolm said. "They`re utilizing `smart` algorithms system that does something
even better than simply edit photos - it actually corrects their photos, with
one click - fully automatically. This is fundamentally changing the typical
Photoshop workflow and image preparation process."

The plug-in displays "before" and "after" versions of photos being processed, so
the user can very easily determine whether to fine tune any of them. This
fine-tuning process is unique, in that Perfectly Clear® Photoshop Plug-in is the
only system where all corrections function independently. The application
features separate controls for exposure, color accuracy, sharpness - a dozen
unique, independent patented corrections. This means adjusting exposure won`t
affect photo vibrancy, or adjusting sharpness won`t affect color. The user can
select presets that apply automatically, or create customized settings. To learn
more about these algorithms and the science behind them, go to:
http://www.athentech.com/Science.html.

In a recent Photoshop case study conducted by Athentech Imaging, a group of
Adobe experts - graphic artists and web designers who use Photoshop on a daily
or regular basis - were given 10 images and asked to correct them according to
their usual manual procedures in a Photoshop workflow. On average, they spent
5-7 minutes per image. Then the group was asked to correct the images using the
new Perfectly Clear® Photoshop Plug-in. The average correction time per image
was about 2 seconds, according to the case study. Eight out of 10 of the
photographers said they preferred Perfectly Clear® Photoshop Plug-in to manual
Photoshop correction, based on image quality and workflow efficiency, the case
study found.

Early reviews by users of Perfectly Clear® Photoshop Plug-in have been very
positive. For example:

"An image I corrected with Perfectly Clear® looks like one I worked on using
Photoshop, but it took over 10 minutes in Photoshop and many adjustments -
brighten, sharpen, change the contrast and other tweaks - and only one click and
instantly with Perfectly Clear."

- Carl Whitt, Professional Photographer

"Perfectly Clear® Photoshop Plug-in is quick, easy and thorough," Malcolm said.
"It`s all about saving vast amounts of time and putting the fun, and profit,
back into photography. It`s about getting high-quality photos - corrected photos
that are superior to any other image correction method. The key is that
Perfectly Clear `corrects` photos - it doesn`t `enhance` photos. A corrected
photo is superior to an enhanced photo, and not by a little but by a lot. That`s
what sets Perfectly Clear® apart - and what makes it indispensable to anyone who
takes and makes photos for a living."

The inherent problem with cameras of all types is that they optimize image
capture for only one object or element in a photograph - meaning that other
objects or elements may be improperly exposed. The human eye sees everything as
it actually appears, and Perfectly Clear® "sees" every object in an image
similar to the human eye. Perfectly Clear® "corrects" photos, it doesn`t
"enhance" photos. Athentech`s ground-breaking image correction algorithms treat
each separate pixel in a digital photograph as if it was captured by its own
camera. So every point in an image is separately optimized for exposure, color
accuracy, depth of field, tint, sharpness, noise - even "red eye."

"Perfectly Clear® was invented for the digital world," Malcolm said. "It`s
modeled on the physics principles of light. Traditional analogue-based
approaches actually damage true color, create artifacts, and cause clipping. But
Perfectly Clear® essentially operates like the human eye, optimizing and
correcting the light in every pixel to perfectly preserve the photographer's
memory. From the experiences of our customers, we`ve learned that an accurately
reproduced image will re-trigger memories far better than an inaccurate
correction - which is why we`re unique in our ability to recreate what we call
`Real Color` and therefore help drive greater sharing and printing of images."

About Athentech® Imaging Inc.

Along with its integration into a variety of imaging software products, online
fulfillment sites and editing systems, Perfectly Clear® is currently correcting
images in more than 50,000 retail photo kiosks, several thousand minilabs,
multiple online photo sites and labs, and millions of copies of imaging software
in nearly 40 countries. Perfectly Clear® has become the dominant image
correction technology currently in use worldwide, and the de facto industry
standard for the imaging industry.

Athentech® Imaging Inc. is an entrepreneurial, privately held company
headquartered in Calgary, Alberta, Canada. The company is involved in three
industries and markets: digital imaging, signal processing (for medical
applications), and earth sciences. For more information, please visit:
http://www.athentech.com.

Athentech and Perfectly Clear are registered trademarks of Athentech Imaging
Inc.Any other corporate names and trademarks in this document are the property
of their respective companies.

Synergy Communications, Inc.
Lou Desiderio, 917-627-0912
lou@pr-synergy.com
http://www.athentech.com

Copyright Business Wire 2009