Very Fast. Very Simple. Very Real.

Perfectly Clear is multi patented science in over 10 countries that results in pictures as seen by the human eye. It is the only patented science which applies the physics principles of light to correct a photograph to represent what the photographer and subjects saw at the time the photograph is taken. Perfectly Clear does this by overcoming the eternal weakness of the camera – the single aperture.

The Challenge of Reproducing the Reality of what was Seen

 The camera can optimize the light for only one object in the photo, as shown in the diagram below. In this case it’s the flower.

On the other hand, the eye optimizes the light for all objects in the photo. The diagram below shows how the flower, the person, the forest and the fireworks are all properly exposed.

 At the time of the photograph, the eye is constantly adjusting it’s pupil to allow different amounts of light to enter the eye and record the subject of the photograph. Sight is a function of memory and the human mind never remembers content with a single aperture setting.

Perfectly Clear overcomes the single aperture problem by correcting a photograph by treating each pixel as a separate aperture. It’s as if the photograph was taken with several million different apertures – the result is lighting optimized in each and every pixel, as shown in the diagram above.

The Real World…Perfectly Clear

Technology has lagged behind human sight but we’re catching up. As the world moved from black and white to color, technology faltered in being able to provide ‘true color’. The result was the advent of an entire industry – an industry of artists and graphic artists using software to “improve images”. These talented users used their detailed knowledge of color to approximate what they believed the colors in a picture should look like.

Perfectly Clear is a technology designed to deliver true color…Perfectly Clear is designed to reproduce what the real world looks like. Imaging is no longer about what someone thinks a picture should or may have looked like, but it’s about what the picture did look like. Going on vacation is no longer about what you wished it to look like – it’s about accurately recording what it did look like. That’s why we say it’s about making the “real world” Perfectly Clear.